The weekly recruiting blog poll results are in from last week.

The question: How would you rate your organization’s adoption of social media in branding overall, and for recruiting?

The results:

• It’s a struggle (64%)
• Slowly but surely (28%)
• Ahead of the curve (8%)

From several conversations I’ve had, this continues to be a slow moving process for a variety of reasons.  As you can see from the results, 92% of respondents state between “it’s a struggle” and “slowly but surely”.  The 8% clearly continue to have an advantage.

Here are several resources related to using social media in recruiting:

• Social Recruiting: Corporate Adoption of Social Media for Recruiting and Retention
• Jobvite Social Recruitment Survey Results
• Companies Start Recruiting Through Social Media Websites
• Recruiting through Social Media
• 10 Social Media Tactics for Finding Talent

Vote now for this week’s poll: How much will you or your company pay for your attendance at an industry conference in 2009?

• November 21, 2008 -- The Wonders of Twitter at a Conference
• January 31, 2010 -- 2010 Fortune 100 Best Companies to Work For
• January 13, 2010 -- The Crystal Ball: 2010 Recruiting Predictions
• December 29, 2009 -- Recruiting Blog Recap for 2009
• November 9, 2009 -- Tweets, Tweeps, and Recap of #OnRec09

2 Responses to “Recruiting Poll: Company Adoption of Social Media for Recruiting”

1. Poll shows companies slow to adopt social media « John P. Kreiss Says:
   September 9th, 2008 at 3:28 pm

   [...] Click here to read this post:  [...]

2. mikepk Says:
   September 9th, 2008 at 7:27 pm

   I think the real problem is the lack of unified tools for social media engagement. Social media is still fairly loosely defined, and the application of it to business needs is still vague in the minds of most companies. When I’ve talked to peers and people in business, I agree I still get the “deer in headlights” look when I start to talk about social media. If I re frame the discussion and say that there is the tremendous information flow, a conversation going on in the wider internet where information about you, your company and your products are occurring daily, would you want to know about it / engage with it there’s a lot more understanding / enthusiasm. That leads, though, to the need to track what happens.

   We launched a new site, vibemetrix.com, to try and address this need, but from a marketing and brand management standpoint focused on blogs. We’re intentionally leaving “newer” social media off the table for now (twitter, facebook, etc) and focusing on blog conversation engagement. Once companies understand how to apply blog conversation engagement for marketing / business needs, I think the newer technologies will be part of the same continuum.

   What we’re trying to do is to add tracking, metrics, and accountability to social media without overriding the core principle of genuine engagement.

   [Reply to this Comment]

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