By Jason Buss.

July sets another record for the job aggregator site, Indeed.com, with over 8 million unique visitors. Site traffic is up overall 94.9% for indeed through June, while traffic for its’ rival Simply Hired is down 11.9% the first half of this year.

Since some classify Jobster as an aggregator, I threw that in the comparison as well. You can also read my recent post: The Future of Jobster.com.

How are job boards doing for traffic in 2008 compared to the aggregator sites?

While there is growth in pockets, especially for niche job boards, overall the big boards traffic continues to decline.  Depending on the site used to get web trends or traffic information, anyone can build a case for a site - whether it is related to site traffic, unique visitors, market share, household income, geography, etc.

According to Compete.com, here is where Monster.com and CareerBuilder.com stand for the first half of 2008:

• Monster.com is down 3.5% for unique site visitors compared to last year, and down 2.9% for total visits.
• CareerBuilder.com is down 23.8% for unique site visitors compared to last year, and down 14% for total visits. Tough ROI on Super Bowl ads!

As stated in a recent post titled “What Would Happen if Job Boards Became Obsolete?:

The impact of job boards becoming obsolete (which they’re not anytime soon) would change recruiting as we know it. Have they made hiring quality talent more effectively and efficiently?

There are boards that continue evolving with changing technology, and they do deserve some credit.

What can you do? Be an innovator. Start testing the waters with alternative online recruiting methods before your competition. The other alternative is do your homework, prove the decline in site traffic, quality hires, and hiring ratio’s to negotiate a better deal. You may be surprised and save the 30% to 50% right there, and everything else becomes self funded.

Who doesn’t like to try new things, especially when they are self funded?

• April 30, 2009 -- Have you heard?… It’s on #TalentNet (8)
• April 13, 2009 -- 32 Finalists Selected for the Monster.com NFL Fandemonium Contest (0)
• November 14, 2008 -- Sarah Palin vs. CareerBuilder on Facebook (4)
• November 3, 2008 -- Monster.com Promises to Revolutionize Online Recruiting on 01-10-09 (4)
• November 2, 2008 -- Recruiting Webinar: Escaping the Budget Squeeze - Job Board Vice (0)

4 Responses to “Job Boards: Aggregator Traffic for Indeed and SimplyHired vs. the Job Boards”

1. Francis Says:
   August 6th, 2008 at 11:49 pm

   Hi Jason,
   Simply Hired is a broad network of job sites, comprised of SimplyHired.com, MySpace jobs, LinkedIn web jobs, and 5000 other partner sites. As a result, Compete.com does not accurately reflect Simply Hired’s reach.

   We have quantified many of our publisher properties, so you can get a more accurate sense of Simply Hired’s network traffic by visiting http://www.quantcast.com/simplyhired.com.

   Please consider revising the data you share in your blog post to accurately reflect the volume of Simply Hired’s network traffic.

   Best regards,
   Francis
   Product Manager, Simply Hired

   [Reply to this Comment]

2. Kris Rzepkowski Says:
   August 12th, 2008 at 6:03 am

   Remind me again why Google shouldn’t be dominating this space (job search and aggregation). We all want our jobs up higher in Google results, and Indeed and Simply Hired just optimize content paid for and posted on other websites. Can’t Google just flick on Google Jobs with JobAdSense, tweak the search algorhythm and put these guys out of business?

   [Reply to this Comment]

3. Jonathan Duarte Says:
   November 11th, 2008 at 4:27 pm

   Kris and Jason,
   I just wrote a response on my blog… it was kind of long, and didn’t fit in the comment space. sorry.
   google takeover

   [Reply to this Comment]

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