My “Personal Branding” Interview with Dan Schawbel
Posted by Jason
Today I had the opportunity to be interviewed by Dan Schawbel, the “Personal Branding” guru. You can read the “Personal Branding Interview: Jason Buss” on Dan’s blog.
If you haven’t had the chance, I would highly recommend Dan Schawbel’s book, “Me 2.0″. In his book, Dan talks about the importance of personal branding and gives readers practical tips on how to differntiate yourself and stand out from the crowd. He highlights his success and keys to personal branding and provides a blueprint for ways to identify, create, and harness key elements for a personal brand.
Even though job aggregator sites and job search engines have been around for years now, they have a significant number of challenges that come along with the benefits. The irony is… almost all claim to be the largest, the first, have the most jobs, etc. We’d expect that, right?
What you might not expect is what you find when you take a closer look at what’s happening.
The Good:
- For candidates, you get to go to one site and search jobs that are online everywhere, from job boards and search firms, to corporate career sites.
- For recruiters, there is an opportunity to beat out the competition with the bidding model (pay-per-click) which is fairly common. In addition to that, you can typically send these sites a XML feed of your jobs so you don’t need to post them, saving you time. You also get candidates directly to your site, bypassing the rest of the garbage (explained further below).
Options:
Social Media and Social Recruiting: The Candidate’s Voice
Posted by Jason
The social media craze is alive on many fronts and, for Recruiters, it is no different. There are companies offering a wide variety of services to advance their presence online for recruiting, skill development for sourcing talent, as well as the first social recruiting conference being held in June, to name a few.
Options:
Have you heard?… It’s on #TalentNet
Posted by Jason
Last night was the debut of #TalentNet on twitter. It was an active one, making it one of the top trending topics on twitter, along with American Idol and Swine Flu.
What is is? #TalentNet is a hashtag event for recruiters that takes place the last Wednesday of each month at 9pm Eastern. Hosted through tweetchat, it provides a central home for recruiting professionals from various networks to engage, network & share resources through Twitter. The conversation was engaging, and when it was over many left with great comments. I expect the turnout to double or triple next month.
Do you have a Google Profile?
Posted by Jason
Have you googled yourself before? Lately?
Hundreds of tweeps are talking about it, and Joe Kraus, Google’s director of product management thinks you have. Why? “Because people are curious about what other people see when they search for their name.”
To give users a bit more control over search results, Google recently introduced a new feature called “Google profiles.” What’s the benefit of having one? After you create a profile, a thumbnail of personal information will appear at the bottom of U.S. name-query search pages. Once a user creates a Google profile, their name, occupation, and location appears in a box on the first page of the search results for their name. Next to the thumbnail info, there’s a link to a full Google profile page.
The Google profile allows you to set up a completely personalized page where you can include links to your blog, Twitter feed, company website, etc. You control what sites and networks you link to. Some of the functionality includes:
- Receive messages. Enable the ‘Send a message’ feature to allow anyone with a Google Account to email you without revealing your email address.
- Add photos. Enhance your profile by embedding photos from Flickr or Picasa.
- Create a page about you. Write a short bio in the About me tab, reveal your superpower, and tell people what you still can’t find using Google.
- Add your contact information. Share your information with your friends and family, so they always have the most up-to-date information. You control who sees it.
- Add links to your other profiles and sites. Make it easier for friends to see your other content on the Web. You can link to Google content, including your Blogger blog, public Picasa Web Albums and Google Reader shared items as well as other pages on the Web such as Twitter, MySpace, Facebook, and LinkedIn.
- Show your location. ‘My places’ includes all the cities you’ve entered on your profile. Your current location and where you’ve lived are displayed on a map.
Keep in mind the more information you add to your google profile, the better your page is likely to be ranked on a Google search for your name and any associated keywords.
This is the beginning that likely has teams at social networking and media sites talking. We’re sure to see new functionality added in the near future.
So, do you have a Google profile?
Upcoming Recruiting Webinars and Conferences
Posted by Jason
Over 30 upcoming webinars, teleconferences, and conferences have been added to The Talent Buzz home page - in the HR and Recruiting Events calendar.
As part of the enhancement on the site, we are in the process of building the most comprehensive directory and list of events nationally.
Using Twitter to Recruit, Find a Job, or Network
Posted by Jason
The hype about twitter continues, and we’re buying into it. So have Corporations and Recruiters.
In the U.S., the number of twitter users has increased from 1 million to 4 million, and the site has experienced over 1,000% increase in traffic. With over 1.5 billion tweets and counting, it has been reported that 45-54 year olds make up the largest demographic.
In a post I wrote just 2 months ago on using twitter to network and find a job there were 900 users with the word “Recruiter” in their profile on tweepsearch. Today, it is over 3,900. Yes, in just 2 months!
The Monster.com “NFL Director of Fandemonium” was announced during Super Bowl XLIII is in full swing. The 32 finalists have been named, from a pool of 300,000 applicants.
Video from the on-going competition can be viewed at nfl.monster.com.
ResumePal, the new Online Job Application Standard
Posted by Jason
Tired of filling out redundant, time consuming, and irritating online applications?
A group of leading talent acquisition and human resource technology companies recently introduced ResumePal as the recruiting industry’s universally accepted online employment profile. ResumePal revolutionizes the way job seekers and employers connect on the Internet.
With ResumePal, job seekers complete an online profile just once - and then have the ability to apply to jobs at thousands of companies accepting the standard.
Microsoft announces Microsoft Office and Monster.com are teaming up to help people maximize their potential for employment in a challenging economy.
How? By giving job seekers access to Office Online Career Center, a new all-in-one portal aimed at helping people find new opportunities and reach their full potential. Users can create resumes by choosing from hundreds of Microsoft Office Online resume templates and benefit from Monster’s job posting and career management tools and advice.
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